In , he launched a website called passionlatinos. Sections U. Science Technology Business U. Legendary Puerto Rican astrologer Walter Mercado dies at Mercado, a flamboyant astrologer and television personality whose daily TV appearances entertained many across Latin America for more than a decade, died on Nov.
Rivera Pichardo, File. A neighbor who was watching concluded that Mercado had been given healing powers by the grace of God. The title is taken from his trademark sign-off, which came with a kiss blown to the camera. We find Mercado at his home in San Juan—festooned with candelabra and statuary, but hardly palatial—along with his longtime assistant, Willie Acosta.
His more-is-more aesthetic, like that of Liberace, Little Richard, and Siegfried and Roy, was so outrageous as to inoculate him against traditional gender constraints: he was just Walter, the one and only. He must have known, on some level, that his means of survival was to be less a human and more of an oracle. Gay men who grew up following him on television saw him as a lifeline, someone they could watch alongside closed-minded relatives who just wanted to hear their horoscopes.
Growing up in Ponce, Mercado had a mother who taught him to embrace his difference. What a life. Thank you. He was named in a class-action lawsuit that accused him of misleading people into buying beads with supposed special powers. The president of the jewelry company, Unique Gems International Corp. Months later, he began to deliver daily horoscopes through El Nuevo Herald newspaper in Miami.
RIP waltermercado who had a profound influence on Latino culture. Mercado was hospitalized in December in Puerto Rico following a cold that turned into pneumonia. Read More. The show's producer asked Mercado to fill in for the guest by reading the horoscope. According to the foundation, the station was flooded with calls asking for Mercado to return and he launched a new career in astrology. In , Mercado began presenting a regular astrological segment on Telemundo Puerto Rico.
From then on, he focused solely on astrology.
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