But here's this cat , Tardar Sauce, in the middle of a total media maelstrom of publicity and fuss all around her, and she's not aware of a thing. It means nothing to her. She's just a cat , hanging out like my cat. Does that seem weird to you, the human people of this creature? Bryan : Definitely. The attention is overwhelming sometimes. In the beginning, I tried to respond to everybody's comments, you know, and I can't do it anymore. I try to respond here and there, but, yeah, it's overwhelming, there's no way to [laughs] … but, even though I can't respond to all of them, I still read all of them.
I got a Facebook message from some old lady a couple of months ago, she said "I'm 86, and I don't know if I'm doing this right, but I love Grumpy Cat. This is my daughter's Facebook account. Tabatha : And the comparison with meeting a human celebrity and a pet celebrity … Once you see Grumpy Cat, you're going to be like, "Oh my gosh, she's so much cooler in real life.
Bryan : Probably the biggest similarity is that Tardar Sauce is gonna give you the same amount of attention that a celebrity would: She doesn't care that you're there. She doesn't care that we take pictures of her. She just kind of wanders off and goes to sleep. Brenner : Now, if this thing gets big enough, and you guys are devoting more and more time to it and making substantial income — would you ditch your day jobs and be like, "Okay, this is what we're gonna do, for as long as it may last" …?
Tabatha already put in for a leave of absence. And my job, I'm using up my vacation for this stuff, but — if it gets bigger, absolutely. Who wants to do the nine-to-five when you can run your own thing? Shelley : Is there a chance that Grumpy Cat and Maru will ever meet? It'll premiere at the Tribeca Film Festival next month. And the creator of Nyan Cat — which is not a real cat. Brenner : So here you have this furry goldmine. Have y'all clamped down the IP rights, the trademarks, and all that stuff?
Bryan : We have. We have several trademark applications pending for both the name and the mark. Policing your intellectual property rights is kind of hard on the Internet, so there are a lot of products that've popped up that are unofficial. And we try to clean up some of it, but it's a big battle. Brenner : But, since you have that protection in place, eventually the highest bidder — or whoever's your favorite people — well, somebody 's going to make, like, stuffed … plush …Grumpy Cat, uh, things.
That you can buy. Bryan : Yeah, plush toys are something that we're hoping to get out soon. And we have some other licensing deals for t-shirts and other collectible stuff — mugs, keychains, magnets. Bryan : Yeah, that's one of the newer ones. We have stuff in Hot Topic now. Ben : And the plush toys, there are multiple people we're talking to about those — so it's definitely gonna happen. Brenner : Oh, that's great, that — wait a minute!
Everybody else was introduced, but — who is this person? Brenner : Ahhhh, the manager. And so then, another question here for all of you — especially Tabatha, because you seem to have, like, The Onion 's A. Club wit about you — might there be Grumpy Cat cartoons someday? For Adult Swim or something like that? Something narrative? Bryan : On our New York trip, we met with some people who are well-known for the animated, cartoon-series type of stuff. And we'd really like to see that happen.
We think Grumpy Cat would be the perfect character, especially for Adult Swim stuff. But I think it could go in any category, could just as easily be a children's cartoon.
Brenner : Ah, that'd be great! And Grumpy Cat herself wouldn't have to be involved in any of it, really — except maybe media promos like this. That'd be an easier life for her.
Bryan : Yeah, we get a lot of messages about how we're exploiting her, you know? Or from people concerned that we're doing something to make her grumpy.
But that's just how she looks. Ninety-nine percent of the time she's just a house pet. She's very well taken care of, and we love her. Now more than ever, we need your support to continue supplying Austin with independent, free press.
Support the Chronicle. Information is power. Support the free press, so we can support Austin. Daily SXSW. After having a childhood spent chasing cat under couches, it was surprising to find that Grumpy was accepting of all strangers. She let me hold her, pose for photos, pet the adorable bit of fluff on the bridge of her nose. It was true: she was known for her hard face, but this cat was one big softy.
It was such an emotionally rewarding experience, it made me realize that working with animals is, for me, more fulfilling than working with people. After meeting Grumpy, I welcomed opportunities to write about animals and started to actively seek them out. Eventually, this passion led me to my position now. And each of those meetings reinforced why I adore writing about pets. We may earn a commission if you buy something from any affiliate links on our site. Learn more. Grumpy Cat is dead. This morning it was revealed she had died at the age of seven, leaving behind legions of feline-obsessed fans who had tributes to her in the form of memes and tattoos.
She has 2. Grumpy Cat fever spread far beyond teenagers on the internet and a couple of super fans. Within days of her first appearance on the internet, her owner, Tabatha Bundesen who co-owns the cat with her brother, Bryan , was able to quit her waitressing jobs. The offers — from merchandising, to filmed appearances, to book deals — were rolling in. There are t-shirts, towels and Christmas cards — three months after her first online appearances, these were selling out.
The list of merchandise goes on. But what was it about this sourpuss that captured the hearts of so many?
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